How Much Do Marketers Make and What Do They Do? - Carney
The Daily Carnage

How Much Do Marketers Make and What Do They Do?

As a famous lyricist once said, “cash rules everything around me.” Love it or hate it, this is a line all too real for marketers. 

At the end of the day, the work we do needs to bring in $$$ for our companies. But, the work we do also needs to bring in $$$ for ourselves. Maybe that’s a little cynical, but it’s true. If marketing didn’t pay, there would likely be very few marketers.

The reason we’re rambling on about money is because that’s what today’s Read is all about. It’s the end of the year and your yearly review might be coming up. Time to figure out if you’re getting paid what you’re worth, or if you’re going to be walking into your boss’s office yelling, “SHOW ME THE MONEY!” …but maybe phrase that a little more tactfully.

Here’s the good news. On average, marketing salaries are up 22.6% year-over-year. That means the demand for marketers with the right skills is high. It’s a good time to be a marketer.

The bad news? If you’re in a management position, your employees are probs gonna be asking for a raise.

The highlights:

  • Marketing Coordinators have on average 0-3 years experience. They’re typically generalists with a little bit of experience in everything marketing. Salaries are around $48k per year.
  • Social Media Managers with over 5 years experience make about $57k on average.
  • If content is a central part of your marketing plan, you probably have a Content Strategist on staff. They’re the ones planning, writing, and editing your content. With 5 years experience, they make $90k on average.
  • If you’re a Director of Marketing, you probably have around 10 years experience, and make about $113k per year.

Bookmark this one for when you need to ask for that raise or write a job description for your next marketing hire…


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