In a global cost-of-living crisis, German grocery retailer Penny has figured out a damn good way to communicate price stability.
“Price Packs,” courtesy of the agency Serviceplan, feature block-letter prices right on the packages of bread, salt, oats, chips and mayonnaise, so customers don’t have to stand around doing math to find the best deal.
It’s a straightforward way to ease consumer anxiety and angst with a symbol of near-permanence.
“In marketing, you often have to decide between promoting price or product. We’re happy to have found a way to do both,” Till Diestel, chief creative officer at Serviceplan Germany, told AdAge.
