Incoming advice from the minds at Team Carney. Shout out to our friends at BILT® who gave us the green light to share with y’all – Let’s do this!
BILT is an app startup that provides 3D intelligent instructions for products requiring assembly, installation, repair, troubleshooting or maintenance. This crew made it easier to digest instructions from putting a backyard swing set together or assembling home furnishings.
The Painpoint
In 3-seconds, the BILT team wanted to convey what 3D interactive instructions were about. Here’s the thing, words got in the way of the aha moment. BILT needed a website to show rather than tell.
The Objectives
- Demonstrate the interactivity that makes BILT a superior customer experience.
- Using a 15-second video featured on the top of the homepage to convey app interactivity to desktop visitors (quick load time being key).
- Offer manufacturers access to a Client Portal from the main site.
- Show BILT as a credible solution major brands are already using and instill a sense of FOMO for B2B targets.
The Solution
Understanding BILT’s goals and objectives, Team Carney got to work with delivering a custom WordPress site.
A key conversion goal was to drive brands to become partners with BILT and utilize the platform for their interactive instructions. Our focus became streamlining the navigation with only three main choices:
- Login (for existing B2B customers)
- Partner With Us (for prospective B2B customers)
- Download (for end-users who need to install the app)
With this goal in mind, we also featured:
- Prominent call-outs and contact forms to make the initial introduction simple.
- Snippets of existing brand partners throughout the site.
- Links in the header/footer, plus a separate landing page with prominent call-outs for interested users to download the app.
Smash the button for the whole picture and detailed takeaways as we assisted BILT with a fresh website.
