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With a potential TikTok ban in the U.S. looming in early 2025, flexibility is key.
The U.S. government has set January 19, 2025, as the deadline for TikTok to either sell its U.S. assets or shut down domestically.
Here’s how brands can prepare for either scenario:
- Embrace TikTok’s influence. The lessons TikTok taught us will still apply. Short-form, lofi content will thrive again on other platforms, so leverage what worked elsewhere.
- Consider other platforms. There will be a mass exodus to other platforms, and it’s not yet clear who the winners will be. Be ready to pivot to platforms that align best with your brand’s audience and objectives.
- Optimize for social search. Gen Z and Millennials use social media as a search tool, so you want to optimize copy and tags on Instagram, YouTube, and beyond.
- Think globally. If TikTok remains viable in international markets, ensure management is set up outside the U.S.
- Acknowledge the moment. For brands with engaged TikTok followers, share content that connects to users’ sense of loss, promoting your presence on alternative platforms.
Head to LBBOnline for more.
