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A solid strategy. A good campaign. You know it when you see it. But how can you reverse engineer the same success for your brand?
- Always be collecting. Actively hunt and gather examples of marketing brilliance in the wild. Screenshot LinkedIn posts, bookmark tweets, save emails, and set Google alerts for “viral marketing campaign,” to start.
- Break it down. Next, deconstruct and analyze what’s working in weekly breakdown sessions. For each piece of content, ask yourself what caught your eye, what feels unique, what insights are driving it, what makes it visually appealing, what is the value, what is the CTA, etc.
- Creatively reconstruct. Organize all those elements and patterns in a table or spreadsheet. Group them by the goal they achieve (leads, engagement, etc.), and score each element on the ICE scale (Impact, Confidence, Ease) from 1 to 5. Now it’s time to rebuild those heavy hitters. Try doing a “remix challenge” monthly.
Check out the full guide at Marketing Ideas.
