New year, new gram. These are Flick’s tips for beating the Instagram algorithm this year:
- Create Video Content & Carousels. Static images are easier to scroll past.
- Think Beyond Likes. Saves and shares on a post are better metrics to measure value.
- Get into Reels. Aligning your priorities with the platform’s priorities is always a good idea.
- Hashtags. Using just one hashtag on your post boosts your interactions by 29%.
- Encourage Interactions & Conversations. UGC is a cost-effective way to build community.
- Promote Your Content Through Multiple Channels. Repost your most recent Reel on your Stories, for example, and take advantage of joint posts.
- Be Consistent. Set a schedule you can stick to.
- Measure Your Successes (And Failures). Set clear targets and measure your KPIs so you know when to stay or change course.
- Work on Your Visuals. Keep to a broad theme with visually cohesive filters and color stories.
- Improve Your Captions. Captions with few words and lots of emojis seem to perform best.
- Don’t Delete and Repost. Instead, adapt the concept into a new format.
- Geotag (When Relevant).
- Engage with Other Accounts. It’s still a social media platform.
Check out the Flick blog for more.