How To Build A Content Marketing Strategy You’ll Actually Use - Carney
The Daily Carnage

How To Build A Content Marketing Strategy You’ll Actually Use

Building a content marketing strategy is a beast. A big ol’ scary one. And this post from CoSchedule proves it. It’s a long one, but dang is it in-depth. It’ll be your one-stop shop for finally creating that solid content marketing strategy you and your team have been talking about. So bookmark this bad boy!

In the article, CoSchedule covers exactly how to create a content marketing strategy that will:

  • Keep your team focused and organized, so you can plan your work, then work your plan
  • Ensure your content is aligned with real goals that’ll make an actual impact on your business (keywords here being “real” and “actual”)
  • Help you stay flexible and adjust according to what’s working (and what isn’t

The problem with a lot of strategies is that they’re too rigid. Just like your social media strategy, you can’t plan too far in advance, or you’re merely guessing. You need a strategy that’s adaptable, and that’s exactly the type of strategy this post will help you build.

It won’t just tell you what to do, but it’ll show you how to document your strategy too. Complete with a free downloadable template! 

You’ll also find that the post is divided up into 10 steps, properly organized in the “Table of Contents” at the beginning of the article. We’ve linked to them below. 

The 10 Steps to Create your Content Marketing Strategy:

  1. Assemble Your Content Marketing Team
  2. Establish Your Mission Statement
  3. Establish Your Content Marketing Goals
  4. Audience and Persona Development
  5. Determine Content Types
  6. Choosing Content Promotion Channels
  7. Writing and Designing Your Content
  8. Define Your Content Creation Process
  9. Create Your Content Promotion Strategy
  10. Make a Plan to Measure Your Results

Alright, get to building that strategy and let us know how it goes.


Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts