The first steps to any marketing strategy have to do with goals and your target audience. But what if you don’t know who the heck you are targeting?
Build your target audience in these 4 steps with all the right questions along the way:
Step 1: Create Broad Descriptions of Your Ideal Customers
Start with your current actual audience. Check out your brand’s reviews and consider your customers’ attitudes toward your product. Ask yourself: Why would someone choose your product over your competition’s?
Create some generic customer profiles based on some of those answers.
Step 2: Research Your Potential Customers’ Demographics
You have some general ideas, now add more detail. Potential demographic information to research can include: age, location, job/title/income, family status, preferred social media sites, competitor purchases, subscriptions, hobbies, etc.
Step 3: Identify the Needs and Problems of Your Target Audience
Now think through sweet spots and pain points for the type of people in your profiles and demographics. You want to think about what motivates them, prevents them, concerns they might have, and if your product solves a problem.
Step 4: Determine Where Customers Will Find You
Think about how customers will find your company or offerings. The three main questions for figuring that out are:
- What websites do they visit?
- What blogs/publications do they read?
- What are the search terms they use? (These are NOT always the search terms you would use)
Check out Easy Affiliate’s full post for profile examples and more details on finding your target audience.