By now, we know that content marketing is the future. Actually, it’s the here-and-now, too, leaving traditional marketing in the dust. If you’re not obsessed with content marketing, here are some facts to send your heart aflutter:
- It costs 62% less than traditional marketing
- It generates three times as many leads
- Companies who focus on content marketing get six times the conversions of companies who don’t
- 70% of people would rather learn about a company through articles than advertisements
Has this ignited the proverbial flame under your butt to set your content strategy in motion? Maybe it’s been fanned all along. Today’s Read shares the 3 elements your content strategy needs in order to grow your business, and how to apply them to your skillset, bandwidth, and customers or audience. Go get ’em!