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If you want your content to rank, convert, and keep your SEO engine running long-term, building topical authority is the playbook.
Think of it like this: If your website were a person, would it sound like an expert or just someone who read a few blog posts?
Here’s how to build real-deal topical authority:
🔹 Cover a wide range of related topics. Go beyond bottom-of-funnel keywords. Hit top and middle-funnel topics to build trust early.
🔹 Go deep with subtopics. Content hubs, clusters, pillars… make sure you’re diving into every corner of your niche.
🔹 Write content that actually says something. The bar is higher than ever. Add info gain, not noise.
🔹 Have a unique angle. Expert quotes, fresh takes, original research = gold.
🔹 Lock in your brand voice. Consistency builds trust. And trust builds authority.
🔹 Make crawling a breeze. Smart internal linking and clear URL structures ensure that search engines can index your content.
🔹 Publish with purpose. More isn’t always better, but consistency is key.
🔹 Get seen off your site. Guest posts, quotes, partnerships. Get your name out there.
🔹 Update your content. Keep it fresh. Keep it relevant. Keep it ranking.
Check out Clearscope for the full scoop.
