How To Do Content Marketing on a Budget - Carney
The Daily Carnage

How To Do Content Marketing on a Budget

What’s a Tuesday without a podcast from Neil Patel and Eric Sui. We’ll tell ya what, it would be a very uneventful one.

The pair of marketing gurus are at it again with their usual educational antics. Making marketing jobs a little easier five minutes at a time.

Today we’re learning how to keep those budgets in line and leverage different content strategies.

(1:00) How Eric Sui reworks his content marketing strategy after making some budget cuts.

If you only get around 5000 visits per month then consider a partnership over guest posts. With partner collabs, it’s as simple as you share their post and they share your post.

This doesn’t necessarily have to be blogs but something of equal value.

(1:40) Kissmetrics grew to 1.3 million visitors by reaching out to contributors within the industry and asked if they would write for Kissmetrics as well. In trade, the contributed blogs would be heavily promoted on social.

Many people would be willing to write for free in exchange for publicity.

(2:30) If you want to keep your blogging on a personal level then outside collaborators and guest bloggers aren’t the way to go. But consistency is key whether you blog once a week or once a month.

(3:15) Curate the best writers by looking for those who are writing long-form pieces that are heavily researched.

You can begin this search by creeping on writers who are sharing things on Reddit (obvi, specific to your industry). Just make sure you are setting the bar high. Like really high.

(3:50) Other tools you can use are Infogram or Canva. When looking at a blog that is super rich in data, turn it into an infographic, and just make sure you cite the original source.

Use Buzzsumo to find who shared the original article and reach out to that crew to see if they are interested in sharing your infographic version as well.

(4:35) Content Re-usage Framework is a strategy too cool for school when trying to save the dolla bills. Get the message out by repurposing content.

You know that five minutes it takes to make coffee. That’s when you should give this a quick listen.


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