In yesterday’s poll, 70% of you said that you fall for click bait.
That’s because it’s purposefully tempting! But intentionally overexaggerated headlines are not typically advised for content. You may just end up with really disappointed readers. There are levels to it, but for the most part the idea of “click bait” can be a misleading title.
Instead, here are some tips for making clickable content that isn’t a fake out:
- Meet Expectations: And then possibly exceed them! Acquiring organic clicks is less about getting your readers to click something and more about having them stick around, right? By creating content that is giving people what they want without overpromising, you build audience trust. Plus, high-quality content means sharable content.
- Do Your Research: You’re not going to become successful by tricking people into clicking on your links. Don’t act on trendy terms alone. If you want to be successful, you have to create well-researched content that genuinely interests people. That means understanding your audience and topics really well.
- Provide Value: As a part of your research, the top priority is understanding what provides the most value to your audience. The goal is to become your audience’s new favorite resource. Ensure that your content is keyword-rich but overall provides thoughtful insights or tools.
Check out the full post by Zero Gravity Marketing for more reasons to avoid click bait (hint, hint, it could hurt your SEO). Need help writing attention-grabbing headlines that also do some research for you? Check out today’s tool down below!