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That’s Generative Engine Optimization, SEO’s smarter sibling. It’s all about optimizing your content for AI systems that think and respond like consumers.
Why? Brands that tighten up their digital presence can influence up to 52% of the sources cited by generative models, according to a recent study by Terakeet.
Here’s how to do GEO right:
- Understand how generative AI selects sources. Educate yourself on how various genAI models identify and cite digital assets. Ensure your digital assets meet each model’s criteria for high-quality, relevant sources, and keep this process up-to-date.
- Build a web of high-ranking content. Improving your search engine rankings and UX naturally increases your chances of inclusion in AI-generated outputs. Focus on building a robust network of blogs, videos, whitepapers, and other owned assets for AI to draw from.
- Own your digital narrative. Proactively manage your digital footprint by owning and telling your brand’s story. Create content that reflects your authenticity, values, and expertise. Inject your brand message into all of your owned assets for maximum visibility.
Learn more at MarTech.
