So you’ve established your business and you want to generate more traction on your website. It can be daunting to push an ad campaign live when you know there is a sizable budget behind it. But when done right, Google Ads can return $2 for every dollar spent, sometimes higher.
To find out more about how Google Ads can help your business, listen to the latest episode of “This Week in Marketing” by Metigy called “How to get the most out of your money on Google Ads.” In just seven minutes, you’ll learn some brilliant tips and tricks to help build your campaigns with confidence.
Here are the big takeaways from the podcast for what steps to take in your Google Ads campaign:
- Know Your Customer: Think like how your customers think (and search) before you decide on what ads to buy. Put yourself in their shoes to understand their intent and what competitors are doing.
- Know Google Ads: It sounds like a given, but you have to understand how the platform works to know which types of ads to invest in the most. There is a lot of AI happening with ads, so you have to know which automated elements to trust.
- Know Your Audiences: Optimizing your ads for the right people is where the money is at. Segment your audiences based on retargeted users, affinity groups, and take some time to research your lifetime user value.
On top of having a helpful podcast, Metigy helps break down the process of creating Google Ads every step of the way with simple setup and AI recommendations help you find missed opportunities through keyword and audience suggestions.
