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Your prospects aren’t sitting around with a red pen, ready to decipher your copy. They’re busy.
If your messaging isn’t clear, it’s getting ignored. The real enemy? Ambiguity.
Ambiguous copy leaves too much room for interpretation, which can make your brand forgettable or, worse, misleading.
Ask yourself these two questions about your copy:
1️⃣ What point am I trying to make?
2️⃣ Can I prove it?
Instead of claiming you’re “trusted and professional,” show how. Do you have stellar reviews? A 24/7 support team? A crazy-fast return policy? Specificity sells.
Next time you’re reviewing copy, put it to the test. Hand it to someone who knows nothing about your brand and ask: “What do we do? Would you want to know more?” If they hesitate, it’s back to the drawing board.
Check out Amy Harrison’s copywriting blog to learn more.
