Today’s Watch is a clip starring Ann Handley, Chief Content Officer for MarketingProfs. Handley pushes her listeners to imagine it was December 2017 (whoa, we’re halfway there), so we can start thinking now about the elements and approaches that will produce best-in-class content. She’s got some wise words about the benefits of not sprinting to the finish line.
“Everything we do feels like we have to do it faster, right? We want more leads. We want more sales…We want it all and we want it as fast as possible. But the folks who produce this amazing content didn’t get there by going faster. They actually got there by slowing down…”
Take it from the tortoise.