How to Make People Care About Your Content: Find the Right Angle - Carney
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How to Make People Care About Your Content: Find the Right Angle

Do people actually care about your content?

Let’s be brutally honest for a second. Do people actually care about your content? Or does it look and sound exactly like all of your competitors?

If you answered, “No” and “Yup,” then you’ve got a problem. But like all problems, there’s a solution. Okay, there’s like a million solutions to this one, but we’re going with just one today.

It’s all about finding the right angle for your content. Angles don’t just decide if someone is going to click on your blog post, they also decide what someone is going to remember about your blog post.

Let’s look at the angels angles Wistia CEO, Chris Savage, takes with his content. Here are a few titles:

  • When Your Competition Accelerates, Have the Courage to Go Slow
  • Thinking is Work. Give Yourself Time to Do It
  • Being Busy Doesn’t Mean You’re Successful
  • Great Leaders Say “I Don’t Know”

You can see just from the titles that he takes straightforward sounding startup values and looks at them through a different lens.

Those are just a few examples, you can find a billion others. The big takeaway to remember here is that Chris is well known just for his content.

Interested in going down this path? It’s easier than you’d think.

Get your team together and start putting together a list of 20-30 truisms about your industry. For example, here are a few truisms you could use if you were writing about startups:

  • You should do tons of user research before you start working on your product
  • Startups are more productive than large, enterprise organizations
  • You should never really think about your competitors
  • Raise money as quickly as you possibly can and get back to work

From there, look at each truism and think about whether you have any reason to believe the opposite. If you picked your truisms well, you’re not going to have much to say about most of your list. That’s a good thing.

By the end of it, you should have 2 or 3 blog post ideas.

We really flew through this one, smash the button below for the full scoop.


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