But first, lemme take a selfie.
Sometimes you need to sell more than just yourself on Insta — you need to sell your business or your brand. Instagram has proven itself to be a seriously effective way to engage consumers to products. And today’s Watch shows there are ways to market your next campaign that still align with your personal brand — not just your brand-brand. After all, “people do not like being sold to,” so make it authentic for the very best results.
Sue B. Zimmerman explains 4 (free!) ways to maximize your Instagram market strategy. Here they are:
- Feature your campaign in your description. This is more than just providing a link in your bio — get creative!
- Make sure the campaign has a branded, visual theme that stands out from your other posts, but is also cohesive.
- Remind people in your captions that there’s more details in that ol’ link in bio.
- Stories, stories, stories — make sure you’re being active and consistent with them, too!