How to Not Be Annoying - Carney
The Daily Carnage

How to Not Be Annoying

Don’t show people the same online ad too many times.

In a study, researchers found that users had a 39.6% chance of being annoyed by an ad after viewing it 3 times, which increased with more repetitions.

Users with demonstrated interest in the product (after visiting the website or searching for related products) had a little higher tolerance, however—only 3% were annoyed after 3 repetitions.

Rotate different ad creatives for the same product to limit fatigue.

GIFs and videos were more likely to annoy users. Additionally, users that were wealthy, young, and educated had less tolerance.

Take a closer look at the research at Ariyh.


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