We consume content in so many ways these days. From reading to listening to watching to mindlessly scrolling. But we consume this content differently, on different technologies. Your 3,000-word blog article that desktop users love, might not be well received on mobile.
Today’s Listen is going to help you solve that problem with content repurposing. (Add it to the list of important R’s.) Tips and timestamps below:
- (6:12) Content repurposing = taking a piece of content you’ve already created (like a blog article) and turning it into a video, a podcast, a series of images, etc.
- (9:06) Repurposing content isn’t an advanced tactic for advanced marketers. It’s just an extension of what you’re already doing. You’ve taken the time to write a 3,000-word blog post, so you already know the subject matter.
- (16:06) Slideshare is one of the best platforms for content repurposing. Remember Cliffs Notes? (Side note: we just found out that it’s actually Cliffs Notes…with an ‘s’. Mind blown.) Yeah, that’s basically Slideshare now.
- (23:35) Use Pixabay to get free, high-quality stock photos for your Slideshares (we also love Unsplash and Pexels).
- (26:28) Use humor, cliffhangers, and multiple slides for one thought to keep viewers engaged with your Slideshare all the way through.
HEY! If you dig what you’re reading, sign up for our marketing newsletter, The Daily Carnage. Get it here and become the smartest marketer in the room.
