How to Set & Achieve Marketing Objectives in 2020 - Carney
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How to Set & Achieve Marketing Objectives in 2020

So y’all want to learn more about setting goals? Well, you came to the right place.

Goals are kinda tricky. It’s meant to keep you focused, but more often than not, it sets us down a numbers path. After all, “solely focusing on the results doesn’t actually produce results. Focusing on serving your customers is what produces results.”

We’re learning from our friends at Hubspot today. Let’s start with a quick clarification on an objective vs. a goal. A marketing objective is a specific action that helps you achieve the overall goal or broader vision.

There are 3 essential items your overall vision needs: the Why, the How, and the What.

  • The Why – What is the driving force behind what you want to achieve?
  • The How – How does the end vision solve that problem?
  • The What – What steps must be taken for that aspiration to come to fruition?

When your vision is in place, use the SMART framework to add realistic, quantifiable, and focused targets and level up on your goal setting.

  1. Specific – Choose one or two key metrics to improve. The amount of data we have available is genuinely mind-blowing. Focusing too many can create chaos when trying to make a decision.
  2. Measurable – Gauge your progress by quantifying your goals. Ex. – reaching an X percentage increase in visitors.
  3. Attainable – Learn to base goals from your own analytics, not industry benchmarks.
  4. Relevant – Relate your marketing goals with that of the company’s overall vision as well as consider the current trends in your industry.
  5. Time-bound – Define deadlines to encourage your team to accomplish goals. This helps make consistent and significant progress in the long-term too. After all, procrastinating is the slimy mud pit that terrorizes your growth rate.

Read on folks, read on. Hubspot offers several goal-setting examples and explanations and it’s too good to pass up.


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