👀 Sponsor this spot to share your content with our community.
According to a Daily Carnage poll in March, 60% of respondents indicated that they did not know how to track web traffic from LLMs.
But with AI-powered tools like ChatGPT, Gemini, and Copilot reshaping how users discover content, segmenting LLM traffic in GA4 is critical to ensuring that your content strategies remain aligned with changing user behavior.
Here’s how to create an LLM traffic segment in GA4 Explore:
- Go to Explore in GA4 and create a new report.
- Set dimensions to Session source/medium and use Views as the metric.
- In Segments, create a new session segment.
- Input a regex as a filter on session source.
- Use a line graph visualization to monitor trends over time.
Head to Search Engine Land to learn how to set up LLM reports in Looker Studio, too.
