There’s a lot of traffic amongst the various available marketing channels. Email and social media easily gets saturated the same way the freeway does during rush hour. Sometimes taking the surface roads isn’t such a bad option. That’s where SMS marketing comes in.
SMS Marketing is super direct, and the competition isn’t nearly as great. Here are some tips from G2 on how to stop your SMS marketing from being left on read.
- Focus on delivering the right message. Don’t limit your focus to firing off promos. There are plenty of other things recipients want to see. 67% of consumers want delivery updates, so include these in your SMS strategy. This will also demonstrate that you care about customer experience rather than just making sales. Consider sending order confirmations and appointment reminders when applicable.
- Choose the right time to text. First determine the inopportune times to send texts. You don’t want to wake someone up with a message, and sending when someone is driving to work isn’t ideal either. Focus on times within the workday, but limit yourself to 1 or 2 texts per week.
- Always allow the option to opt-out. If people are done receiving texts, give them an easy way out. 89% of customers switch over to competitors after a bad customer experience. Don’t drive people away by making opt-outs difficult.
- Send discount codes, special offers, and coupons. While you don’t want to go overboard when it comes to sending promos, it’s still much of the reason people sign up for SMS. People tend to check texts right when they come in, so make offers time-sensitive in order to encourage action.
Keep reading for more ideas and the perks of SMS marketing.