Got a new buzzword for you today. Technically, it’s two words so…it’s a…buzzphrase? IDK.
Anyway, the new buzzphrase is: Facebook Zero. It sounds intense, but it’s actually nothing new. It’s just the intimidating way to explain Facebook’s News Feed update that finally killed organic reach.
Now that Facebook has killed organic reach, if you want to make Facebook work for your business, you’re going to have to advertise effectively. Today, we’re giving you the scoop on Facebook’s Lead Gen ads. They’re underutilized but work really well for B2B, B2C, B2whoever.
Facebook Lead Ads are basically landing pages that are built directly into Facebook. This allows users to convert on one of your offers without having to leave Facebook. Someone could download your shiny new eBook without having to leave the comfort of Facebook. The best part is that Facebook can connect to Mailchimp, Salesforce, etc. and deliver the user’s info directly to your CRM.
Here’s what you need to know about these ads:
- They’re typically used for signing up for newsletters, downloading content, registering for conferences or webinars, inquiring about a product, signing up for a deal, and a whole bunch of other things.
- You can ask for email, name, phone number, address, birthdate, company name, and more. Facebook also gives you 15 custom questions that you can write yourself.
- You’ll need a privacy policy. Facebook is going to ask for the URL to it before running the ads. If you don’t have a privacy policy, write one now.
- Target a warm audience. The way these ads run, it’s unlikely that you’re going to get a great conversion rate from a cold audience. We recommend running these ads as some form of retargeting campaign. Whether that’s based on website visitors, video watchers, past customers, that’s all totally up to you.
If you need to know how to set these ads up, hit the button below for a step-by-step walkthrough.
