Fact: Search is becoming more visual.
Why it matters?
There’s a great opportunity to build organic visibility using images and, in turn, show up higher in search results.
Ok, how do I use images in search? Follow these 3 tips.
- Have an image mindset: “Because images naturally draw the human eye, visual content becomes an organic search competitive advantage. A search snippet with an image is more likely to be clicked than a text-only snippet.” If you want to generate visual search snippets in Google, we recommend checking out Google’s guidelines here.
- Get your images featured: Featured snippets are a format that is supposed to provide users with a concise, direct answer to their questions – right on the search results page, without users having to click through to a specific result. If you’re trying to get your images featured, we recommend checking out a keyword search tool like Ahrefs to identify featured snippet opportunities. If a featured snippet article is featured, but doesn’t have an optimized image, Google will likely pick an image from a different site. Takeaway: optimize your images.
- Promote with consistent imagery: Your imagery should stay consistent across channels and re-targeting opportunities. We’re visual creatures. If an image from a Google search leads to a click, you’re much more likely to engage if you see that same image again.
Smash that button below to dive in deeper to image search.
