Going live, everyone and their momma is doing it. With the blip of Clubhouse, popularity of podcasts/streaming, Facebook’s recent development of audio rooms, and Instagram’s feature called Live Rooms, you gotta wonder if live is going to be the new EVERYTHING for marketing.
Well, we’ll cross that road when it comes, but for now let’s focus on Insta. Live Rooms by Instagram is a live broadcast feature with a split screen for up to four people and interactive panels. So what? So how? Let’s get into it.
4 Ways To Use Live Rooms:
- Hosting Q&A’s: Authentic, informative, and real-life, what more could your audience want? Get new consumer insights by directly interacting with their audiences.
- Product Testing: People turn to user reviews and testing all the time. Show them your products in-use for yourself! Showcase all benefits, features, uses, or little nuances directly to many viewers.
- Shopping Events: Combine Live Rooms with Instagram Shopping! With Live Shopping, you can sell your products or services during your live sessions by adding a link that allows viewers to add products directly to their shopping cart.
- Talking to Experts: Informative content can be a great use of live sessions especially for a specific niche topic. Interviews with the experts on it is a perfect utilization of the split screen to make it easy for users to view everyone speaking.
Now that you have some inspo, you can get started with your own Live Rooms experiences. Our final tips on any live experience: have an agenda, choose your panelists wisely, and hype the live session beforehand. For more specific examples, check out the full Forbes article.