After sending our readers that personal—and very candid—Carnage last week, it seems like the perfect time to talk neuromarketing. Because we all want to connect better to our audience, right?
Don’t worry, it’s not as intimidating as it sounds. Neuromarketing is simply using knowledge of how the brain works to improve your marketing. It’s basically the “why” behind the actions people take on your website. The best part of neuromarketing is that it’s really easy to implement. You’re likely already using some of these tactics and don’t even know it.
Today’s Listen is an interview with Roger Dooley, a neuromarketing expert. Among other things, Roger gives advice on how you can use neuromarketing to build a stronger connection with your audience. Stronger connection = more sales.
All yours Rog’…
- (2:08) What is neuromarketing?
- (4:25) Reciprocity, social proof, and authority are three neuromarketing techniques that you can easily employ today.
- (6:32) Case studies are great neuromarketing pieces when they’re written as a story. Don’t create your case study like a research paper.
- (8:47) If you’re writing content or optimizing your website for SEO, make sure your language matches your audience. Often companies and consumers don’t use the same language.
- (11:55) Even if you’re a B2B company, you can still market with emotion because, at the end of the day, you’re still marketing to humans. Buying decisions are still made by emotion.
- (13:36) People buy from who they trust, and just using the word “trust” in your ad copy, can increase trust in your brand.
- (15:52) If you can use social proof that is based on emotion, rather than fact, it is more persuasive.
- (22:20) What makes for a powerful Call-to-Action? Testing. A/B testing. Don’t follow best practices because they’re not created for your specific audience. Just test it yourself.
- (24:48) How you can get started with neuromarketing.