What’s the most compelling CTA you’ve ever seen? Was it in one of Sara McLachlan’s ASPCA commercials? Those will stir up an emotional response to say the least. Or how about Wikipedia’s call for donations? Whatever it is, it probably struck you regardless of whether or not you converted. Take a look at these 16 proven tips for creating CTAs from Databox.
- Attract a user with a clear and concise CTA. Don’t beat around the bush with your Call To Action. The key word is ‘Action’; make sure visitors on your site know exactly what action you wish for them to take. Don’t forget to make clear why following through on the CTA will benefit them.
- Use action verbs in your CTA. Again, ‘Action’ is the winning word. Don’t be vague with your CTA. Do you want them to download something? Subscribe? Donate? Share? Start with a verb so the reader knows exactly what to do.
- Match your CTA and landing page intent. If your visitor clicks your CTA, take them to a page where they can execute on the action. If your CTA offers a discount code, then take them to a page where they can claim or redeem the discount. Don’t make them feel like they’re sitting through a timeshare presentation. Give them what they want.
- Keep a neutral tone in your CTA text. Being pushy with a CTA won’t help you. The visitor knows they don’t have to follow through with your CTA. If you’re pushy, you’ll only push them away. Present the CTA, but don’t force them into it.
- Create curiosity and anticipation in your CTA. Build urgency or scarcity. Visitors may feel they can come back and follow through with your CTA whenever they please. This probably won’t drive the kind of result you want. Let them know your CTA should be addressed now.
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