Not gonna lie, after a long weekend, our minds are like ::emoji emoji emoji emoji::, which isn’t always the best tactic for writing Instagram captions that convert.
On the other hand, sometimes emojis are just what you need. It’s more about giving your captions the attention they deserve than avoiding things all together. Most importantly, knowing what to say and when to say, so you and your brand can be seen. Or, avoid being too seen…
Today’s Read will show you how with the best — and easiest — ways to turn followers into an engaged audience and (hopefully) a loyal tribe of customers and supporters. Here are some highlights:
Unlock All 5 Senses
Like this beautiful example.
Tell a Story
Storytelling fulfills the basic premises of every good communication: informing, entertaining, and education.
Sell a Lifestyle
Traditional selling is going by the way of the patriarchy — lame! People use Instagram as a source of distraction and entertainment, so they don’t want to be blatantly sold to. Plus, by selling a mindset or lifestyle, content creation becomes easier!
Write Striking Promotional Text
Okay, sometimes, you have to sell something. Here’s how you do it with the best results on Instagram:
- Identify a common problem in your business or industry
- Imagine how that problem would be solved
- Give them the solution
Use Other People’s Words
If you run out of things to say, change it up with someone who has taken the words right out of your mouth. (And credit them accordingly!)
- Famous quotes or inspiring phrases
- Comments of your own followers
- Words of influencers in your area and tag them
- Slogans and values of those who think differently and contest them with yours
Give ‘em the Recipe
Specify the “ingredients” of what you’re showing. Like the clothes, stylists, etc. in a photoshoot, or the makings of an amazing party. Or, yeah, the recipe for a culinary masterpiece! People love seeing pieces of a puzzle come together. They also love seeing things they can recreate.
Avoid Being too Formal
Keep it real! Slam dunk an emoji or two in a caption when you see fit. If someone sees a laughing emoji, they’re likely to giggle too.
