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This July, Wimbledon posted 376 videos on TikTok and 667 posts on Instagram—or the equivalent of 2 years worth of content for most brands—and earned 1 million followers for their effort.
Here’s how to apply this tactic:
Assemble a live social team and a digital assembly line. In addition to your photographers, videographers, and interviewers, employ separate teams for efficient editing and publishing. No matter your event size, it’s important that your content creators aren’t also tasked with polishing and publishing content if you want a rapid and responsive workflow.
Break down your event into segments and pillars. Before the match, Wimbledon socials featured warm-ups, walk-outs, behind-the-scenes, and interviews. During the match, they featured audience reactions, “Overhead at Wimbledon” snippets, match highlights, fails, and funny moments. And after the match, they featured reactions, fan interactions, and post-match reflections.
Check out Marketing Examined’s breakdown of this tactic for more.
