Believe it or not, Huffington Post is 12 years old. Although they’ve made a name using aggressive aggregation and an unapologetically liberal worldview, a pivot was needed.
Last year, founder Arianna Huffington decided to hand over the torch and focus on a new venture. With this new chapter comes a refreshed logo, a shortened name, and former New York Times chief editor Lydia Polgreen at the helm.
When things change, identity can often become a problem for brands that were built around their founders. Today’s super quick video clip shows off their new look!