SEO isn’t just about keywords, listicles, or interrogative statements these days. (Think: How do I teach my dog to sit?) It’s all about the content, baby. It’s great that the algorithm is picking up on actually useful content, but it can be a little overwhelming to know where to start with your own content.
Search Engine Journal essentially breaks it down to topic modeling and topic clusters.
Don’t worry if that doesn’t immediately click, think of it this way:
Topic modeling
Topic modeling works like this: rather than just hitting on specific terms, you’re providing more context which lets Google know more precisely what and what isn’t covered in your page or article.
Topic cluster
A topic cluster is basically a series of pages with related content that all tie together. You’ll want to start with a main page that flows out to related sub-content.
Google is really looking for pages that show that they’re experts in a field or topic, have credibility and will provide the most useful or interesting content. Read the full post from SEO Journal to maximize your SEO and content.
