“I Love Lamp” - Carney
The Daily Carnage

“I Love Lamp”

Okay, this Watch may be 15 years old, but we’re being reintroduced to it thanks to Adweek’s feature, “Best Ads Ever”. We don’t want to spoil the Shamalanyan twist-ending for you, but we think you’ll feel the same. IKEA and Spike Jonze come together to put the spotlight on a lovable, Pixar-like lamp that really pulls at the viewer’s heartstrings. As we saw in yesterday’s Watch, ads with humor make a big impression. But so does heart.


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