Okay, this Watch may be 15 years old, but we’re being reintroduced to it thanks to Adweek’s feature, “Best Ads Ever”. We don’t want to spoil the Shamalanyan twist-ending for you, but we think you’ll feel the same. IKEA and Spike Jonze come together to put the spotlight on a lovable, Pixar-like lamp that really pulls at the viewer’s heartstrings. As we saw in yesterday’s Watch, ads with humor make a big impression. But so does heart.
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