Chili’s is taking aim at redonkulous fast food prices with its new Big QP burger and a saucy little NYC pop-up called “Fast Food Financing.”
Created by Edelman US, the campaign highlights Chili’s “3 For Me” menu—offering the Big QP (with 85% more beef than a McD’s QPC), plus fries, bottomless chips and salsa, and a drink for $10.99.
The April 16–17 pop-up, located directly beside a certain fast food joint known for its clown mascot, mimics a loan approval experience. Visitors are rewarded with gift cards and access to a Chili’s speakeasy to try the Big QP for themselves.
