Did that disrupt you from skimming this email? Maybe not, but, like, you get the point. Disruption is one of the latest buzzwords in business and marketing, so what is it really? It’s not as bad as it sounds.
In today’s Listen, Charlene Li talks about disruption and how it can actually create growth for your company, citing disruption marketing strategies from companies like T-Mobile, Netflix, and GE.
Tune into this one – Charlene is so insightful. Here’s a killer quote to get you started: When you’re disrupting, what you’re really trying to do is create a strategy for exponential growth…It’s not disruption if there isn’t an impact in growth.