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Employee-generated content (EGC) is appearing in nearly every 2025 social media trend prediction. Why? It yields significant results.
Rachel Karten spoke with Byron Stewart, the associate director of social media at Team Epiphany, to learn more about implementing an EGC process.
Key insights:
- Identify employees already interested in content creation.
- Allow employees to opt in, offer incentives, and have structured content strategies.
- Make employees comfortable with a hands-on approach and a positive environment.
- Provide guidelines but avoid overly restrictive direction to maintain authenticity.
- Utilize both employee-shot content and team-produced content in stores.
- Cross-functional collaboration with HR and brand teams ensures consistency and mitigates risks.
Don’t miss the full conversation at Link in Bio.
