A mysterious creative collective called Ghost is behind a new billboard campaign to protect the local art scene in Charlotte, North Carolina from “beige.”
That’s the message that began appearing on cryptic billboards across the city—before revealing their true purpose: saving local arts nonprofits like ArtPop from financial ruin.
The campaign, backed by Adams Outdoor Advertising, drives people to saveartfromdeath.com, urging support for struggling creative organizations.
The message is simple but powerful: without art, Charlotte becomes a colorless void. It’s a bold move, but as ArtPop’s founder puts it, “It’s Hail Mary time.” The campaign runs through April.
