Looking to attract and track more leads? Play with some magnets.
A lead magnet is something of value to your audience that is given in exchange for something. They can be used for any number of goals (subscriber growth, warming potential customers, brand awareness, etc.). They are primarily used within your sales pipeline, but also a chance for broader content marketing and demonstrating thought leadership.
Think you just have to gate some sort of download? Expert Market did the leg work to research the best forms of lead magnets and all the tips that go along with gathering leads with them.
Types of Lead Magnets
As this helpful infographic shows, the most popular and effective types of lead magnets can be found in these forms:
- Free trial
- Other gated content like a tool, consultation, or result
Check out the full guide by Expert Market to creative lead generation (and more helpful infographics).