Inspiration & Icons - Carney
The Daily Carnage

Inspiration & Icons

Adidas puts internationally recognized individuals in sports and culture in a new light. The ad relies heavily on documentary-style footage to explain their stories while adding the fans they inspire throughout their ongoing journey.

Instead of showcasing a specific collection, Adidas shows how we emulate those who inspire us. Sometimes it’s as simple as wearing the same brand, sometimes it’s pushing forward as they did.

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