Inspiration & Icons - Carney
The Daily Carnage

Inspiration & Icons

Adidas puts internationally recognized individuals in sports and culture in a new light. The ad relies heavily on documentary-style footage to explain their stories while adding the fans they inspire throughout their ongoing journey.

Instead of showcasing a specific collection, Adidas shows how we emulate those who inspire us. Sometimes it’s as simple as wearing the same brand, sometimes it’s pushing forward as they did.


Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts