SEO Rules Everything Around Me…S.R.E.A.M.? But seriously, we love talking about SEO – it’s as vital to a business as well, money. Take it from today’s Listen star, Neil Patel. “In a world where over 90% of online experiences start with a search engine, showing up on the front page of Google can be the deciding factor between a business that’s thriving and one that’s bankrupt.”
But, how do you know if your SEO efforts are really paying off? In this 4-minute (#blessings) episode of Marketing School, Neil and Eric talk about:
- Tools they use to track SEO effectiveness (Authority Labs & Google Search Console) and how they work
- Impressions first, site traffic later
- What it means when your impressions don’t increase over time (spoiler: your SEO is bunk)
- Patience – did you know it takes up to 6 months to see results in SEO?
