As you’ve probably noticed, we love a good. gif, even though our writers both pronounce it differently. (Which doesn’t make the other one cringe at all or anything…)
Whether you’re on the soft G team or the hard G team, we hope you all agree that .gifs can add a certain je ne sais quoi to any situation.
Today’s Watch uses .gif as a way to drive home a brand’s message in a clever way. Portraying .gifs as a monotonous machine of the day-to-day, the brand is able to position their product as a solution to the repetition. And, of course, effectively speak to their target audience.