Liquid Death’s latest campaign, Kegs for Pregs, is peak irreverence with a smart twist.
And there’s no one doing smartly irreverent better than Kylie Kelce right now.
The campaign, which features the new podcaster and wife of NFL star Jason Kelce, leans into the brand’s edgy persona while reinforcing that the product is premium water, not booze.
Set in a bar where a bouncer checks sonograms at the door, pregnant women gleefully chug from Liquid Death cans and 5-liter “kegs.”
Beyond the humor, it’s a clever continuation of their Super Bowl narrative and part of a broader push into sports, including podcast sponsorships and a deal with the Philadelphia Eagles. Hydration, but make it hardcore.
