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Global creator economy revenue is expected to grow to $480B by 2027. Snapchat studied 12,000 users across 5 markets to understand how creators enhance brand reputation and commerce.
Here’s what we learned:
- Creator ads drive 12% longer attention and 8% longer playtime compared to standard brand ads.
- Creator ads paired with brand ads led to 35% higher ad recall and 25% higher unaided brand awareness.
- 71% of consumers find Creators relevant during consideration.
- 70% value them during purchase decisions.
- Creator ads preceding product ads significantly lifted product detail page views and purchases.
- Creator ads positioned brands as top choices in consideration sets.
- Exposure to Creator ads followed by product ads improves brand trust and perception.
- Creators resonate more strongly with consumers in markets like the US and France.
- Snapchat Creators are viewed as more likable, relatable, genuine, and reliable compared to other platforms.
- Snapchat Creator recommendations are 13% more valued than those on other platforms.
Check out the complete report at Snapchat.
