Here’s what consumers want from your Black Friday/Cyber Monday campaigns, according to a survey by Sinch:
- Early outreach: Nearly 57% of consumers expect Black Friday communications at least a month before promotions start.
- Preferred channels: Over 61% prefer email as the top channel for Cyber Week updates, making it the most popular.
- Multi-channel strategy: Brands benefit from using multiple channels to reach consumers effectively:
- 48% go directly to a brand’s website for deals.
- 44% like seeing promotions on social media.
- 45% choose mobile messaging options like SMS, WhatsApp, or Facebook Messenger.
- Personalization matters: Close to 80% find personalized recommendations valuable, so brands should offer more than just basic personalization.
- Transactional messages: 94% say order confirmations, shipping updates, and delivery notifications are essential during holiday shopping.
- Interactive campaigns: Over half of consumers are likely to engage with holiday emails that include interactivity or multimedia elements.
Take a closer look at the data at Email On Acid.
