Dang, KFC has been frying up some amazing ads lately. We never expected to feature the king of fried chicken in the Daily Carnage twice in one month. But here we are.
Their newest campaign takes the traditional chicken bucket and uses it to create an immersive dinner-time experience, called Suppertime Stories. The idea is to bring families together over dinner (and fried chicken).
These buckets are artfully designed and each one includes a code to unlock a story from the mobile app. Customers are supposed to lay their phone on the table (screen side down), place the bird bucket over the phone, turn off the lights, and listen. As the selected story plays, families enjoy a fully immersive sound-and-light experience.
Big ups to Ogilvy & Mather for this one.
