Knock-off clothes: as American as ramen noodles.
‘Cause they’re usually made cheaply in another country, but college-aged Americans can’t get enough of them. Get it!? Okay, we’re stretching it with that joke. Can’t win ’em all.
Anyway, clothing brand, Diesel, spent last week knocking off their own brand. Why? Publicity, of course. Just in time for New York Fashion Week, Diesel opened an entire store that sold low-priced “knock-offs” of their own clothes. What shoppers didn’t know until after purchasing was that these knock-offs weren’t knock-offs at all. They were one-of-a-kind pieces, specially crafted by the Diesel design team. So…they’re…knock…ons?
According to the brand, these “fake” items will likely become collector’s items (we think they’re really overvaluing how much people like their brand, but whatevs).
Confusing, right? Might be better if you just watch this one.
