What were the top challenges faced by social media managers last year? Keeping up with the algorithm, navigating new features, and fighting that shrinking organic reach. It can be hard to prove ROI to clients and managers, despite what we know to be true. So, here are a few powerful, platform-specific stats to have on hand:
- Instagram users spend an average of 30 minutes on the app a day, and 81% of them are researching products and services with all that time.
- TikTok‘s 1 billion monthly users spend a whopping 95 minutes daily on the app, where they’re engaging at a rate of 17.96%.
- Twitter is still hot with millennials (this 😂 emoji is the most used). Despite ongoing chaos, new user sign-ups were at an all-time high in November ’22—and 30% of users are hoping to see more brands on their feeds.
- LinkedIn posts sees 15x more content impressions than job postings, and 6 people are hired from this platform every minute.
Check out HeyOrca to dive into the full scope of stats from 2022.