Who’s up for a Google Analytics trick? If you want to check out demographic stats on your site, GA makes it a piece of cake. But what about for a specific page? Well, here’s how to do it by creating a custom segment:
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Click “add a segment” and then choose “new segment”
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Under advanced, go to the conditions tab
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Filter to “Sessions” and choose “Include”
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In the drop-down for dimensions, search for “landing page” or “page”
- landing page – demos for traffic that starts on this page
- page – demos for traffic that view this page
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Choose exactly matches
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In the box, type the path of your page (ex. /thank-you)
All ya have to do now is head over to the demographic reports in Google Analytics.
