“Lead magnets are like hypnosis applied to lead generation.” Dang, the opening sentence of this blog post is too true. Convincing visitors to give away their email addresses? Sometimes it’s downright magic.
Lead mags come in several varieties: Bars, Popups, and Landing Pages. All with the goal of getting site visitors to sign up to your list.
In an email world, lead magnets Rule. They convert really, really well. Take this example from SEO superstar Brian Dean. Using a lead magnet, he was able to increase the subscription rate of one of his pages from 0.54% to 4.82% overnight.
Okay, we get it, they’re powerful little pieces to your lead gen puzzle. Not sure which type of lead magnet is best for your brand? This article will show you how to uncover what your visitors want from you, thereby helping you find ideas for quality lead magnets. Consider these 3 golden rules of lead magnets that convert:
- Relevant: If the resource doesn’t look interesting, why would a user bother subscribing?
- Exclusive: It makes no sense to sign up if the visitor can get the reward somewhere else without giving away her contact details.
- Instantaneously useful: The lead magnet must help your visitors solve a problem they’re having right now (otherwise they will forget it).
Once you know what your visitors want, you can identify what kind of lead magnet will speak to them. As a marketer, you must identify a unique asset that you can give away fo’ free. Most companies have 3 main types of assets they can rely on:
- Unique data
- Unique expertise
- Existing customers
The following blog post shows you how to leverage your expertise, your data, and your customers.
You know what else is inside? Nine super-effective lead magnets examples (from incredible companies) that might just inspire your own. Get attractin’ y’all →