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If your ads are generating leads who opt in for something you’re offering for free, but then never convert to buying your product or service, it’s usually due to these mistakes:
- No follow up. They give you their contact information, you provide the free report, ebook, whitepaper, template, calculator, what have you. Then you ghost, or you start sending irrelevant promotional emails. Instead, build trust by delivering even more value related to the free content over a series of 3 emails. Once you have rapport, it’s time for the CTA.
- No clear CTA. Your objective in generating leads shouldn’t be to just build a big list. Define your immediate goal, the why behind the effort. Include a CTA on your thank-you page (after delivering your freebie) and on each of your trust-building pages that deliver additional content. When it’s time to convert, be very direct about the action you want a lead to take.
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